In this training program, you don’t need to find a company yourself – we will do it for you. The four-month program combines top-tier sales coaching with on-the-job learning at the company that has selected you.
You will get to demonstrate your skills in practice and secure your place in the team.
Apply by 30 September!
Recruiting companies
The recruiting companies will be announced soon.
What is Recruitment Training?
Recruitment Training is a labor market training supported by employment services, aimed at developing your skills and finding you a new job.
Pro Growth has been implementing sales and marketing Recruitment Training since 2016, and over two hundred people have found a new job through us.
In this training, you will learn the best practices of sales and marketing from experienced coaches and get to apply these learnings immediately by working in the company that has selected you.
Watch the video to learn more about Recruitment Training.
“I highly recommend this training. The program was comprehensive and provided a holistic view of the different areas of sales and marketing. Being able to ask the experts specific questions about my own thoughts regarding sales and marketing was invaluable.”
– Recruitment Training participant, Spring 2024
“A great opportunity for anyone interested in B2B sales and marketing to either update their previous experience or learn something completely new! The internship and training are combined into a highly functional program – I warmly recommend it.”
– Recruitment Training participant, Spring 2024
Program implementation
The Recruitment Training program includes a 4-month practical training period within a company, run in parallel with sales training.
The training days are organized through a hybrid model (both remote and in-person sessions) in Helsinki, from 9:00 AM to 4:00 PM.
During the practical training period, you will get to know the company that selected you, and they will get to know you. You will familiarize yourself with the company’s operations, apply your training in practice, and showcase your skills to the employer.
The training is completely free of charge for you.
In this training, you will dive into the key themes of B2B and international sales and marketing under the guidance of experienced experts, with a highly practical approach. Themes include, among others:
- Stages of the sales process, best practices, and special characteristics of international sales
- Buyer personas and buying behavior
- Elevator pitches, cold calling, and remote sales techniques for effective customer acquisition
- Social selling, lead generation, and customer contacting
- Needs assessment, customer insight, proposing, and pricing
- Negotiations, closing deals, and upselling
- Crystallizing the marketing message and reaching the right target audiences
- Free marketing automation tools and how to leverage them
- Utilizing artificial intelligence (AI) in sales and marketing
- Collecting and utilizing sales and marketing data
- Personal sales skills and impactful sales behavior
- Basics of SEO and AI visibility, and ways to improve search presence
Why should you join?
- The goal of the program is not only to learn new skills but also to create new jobs – including for you!
- You don’t need to look for an internship or a potential employer yourself, because we will do it for you.
- We have long-standing experience in “matching” job seekers with companies, and we always do it with care.
- You will learn the best practices of sales and marketing from experienced coaches in a highly practical training environment.
- You will get to apply what you learn in practice right away and showcase your skills during the practical training period.
- We select the participating companies carefully in collaboration with employment services to ensure their genuine recruitment needs and commitment to both the program and you.
- We will support you throughout the entire training and practical period, and we will do our absolute best to ensure you secure an employment contract at the end of the program.
Who is this training for?
The training is aimed at unemployed job seekers and those under the threat of unemployment.
Applicants are expected to have strong motivation and a genuine interest in sales and marketing roles. You should have either work experience in sales, marketing, or the ICT sector, or a relevant educational background (such as a Bachelor’s degree in Business Administration or Media, or a Master’s degree in Economics and Business Administration).
The available positions have different areas of focus and unique characteristics. Advantageous assets may include experience in B2B sales, software, digital tools, digital marketing, or cybersecurity solutions.
The training is conducted in both English and Finnish. Some of the participating companies also operate in international markets, making additional language skills a distinct advantage. Proficiencies in English and Swedish, in particular, can be valuable assets during the selection process.
If you are wondering whether this program is right for you, contact the Training Specialist, Maria Härkönen, to find out! You can reach Maria by phone at +35840 6730313 or by email at maria.harkonen@progrowth.fi
Trainers and program management
The training is delivered by Pro Growth Consulting Oy. Maria Härkönen serves as the Training Specialist. Please feel free to contact us if you need more information about the program.
Training Specialist
040 6730313
maria.harkonen@progrowth.fi
Lead Trainer
tommi.hokkanen@progrowth.fi
Visit the Recruitment Training employer page >>
Frequently Asked Questions about Recruitment Training
Unemployed job seekers and those on indefinite layoff are eligible to apply for this program, as it is implemented in cooperation with the employment authorities. Recruitment Training is a form of labor market training. Your job seeker status must remain active throughout the duration of the training.
The partner companies involved in this training program are located in Uusimaa, or the work can be done fully remotely. Please note that you must be able to attend the training days live in Helsinki, so you should live within a reasonable commuting distance to apply.
Here is a summary of the stages involved in the program:
1. You apply for the program through Työmarkkinatori and, at the same time, fill out your Competence Profile for Pro Growth.
2. We process your application and interview you.
3. We present candidate profiles to the partner companies.
4. The companies interview suitable candidates and make their selections.
5. The training program and on-the-job learning begin.
6. Recruitment by the partner company at the end of a successful on-the-job learning period.
The training lasts for a total of four months. The training days and on-the-job learning go hand in hand: you will study and develop your skills during training days 1–2 days a week, and 3–4 days a week you will be doing on-the-job learning at the company that selected you. You will agree more specifically on the joint practices for on-the-job learning with the company that has selected you.
No salary is paid during the training; instead, you will receive the same unemployment benefit as you do while unemployed. You will also receive an expense allowance for the training days. You can get more detailed instructions from your Employment Services and your assigned specialist there. Salary payment begins once you sign an employment contract with the company at the end of a successful on-the-job learning period. This typically happens after the program concludes, which is the ultimate goal.
We at Pro Growth primarily source the partner companies. The participating companies come from various industries and have recruitment needs for different roles. You can also suggest a company yourself where you would like to complete your on-the-job learning, provided that you make the suggestion well in advance before the training begins and the company meets the cooperation criteria.
During the interview, you can bring up which partner companies and job descriptions interest you. In the end, we handle the matching of applicants and companies to ensure that skill needs meet. We cannot guarantee that you will be selected for a specific company, but we do our best – the company makes the final choice regarding the suitable applicant for them.
No, this is completely permitted. Your job search is always the priority, and finding employment elsewhere naturally takes precedence over the training. If you find a job elsewhere, you can interrupt the training. The Employment Services and the training organizer must be notified of the matter.
A prerequisite for being selected is that a partner company chooses you for their Recruitment Training. Selections are confirmed as suitable applicants are found for the partner companies. The Employment Services confirm the final student selections, and notifications are sent out before the training begins. Applicants who are not selected for the program will also be informed.